Post by account_disabled on Jan 27, 2024 5:34:39 GMT
A very traditional case about how, with the help of the Ringostat service, digis.kz managed to set up telephony, control the quality of consulting and customer service, and also get the correct cost of the call and, as a result, payback. Reading time: 14 minutes about the project Background Before connecting Ringostat Call tracking implementation process Result In terms of optimization of the advertising budget In terms of increasing the efficiency of managers What happened in the end? conclusions about the project Company: " DIGIS AV " Region: Kazakhstan Area of activity: integration and sale of a wide range of audio and video equipment.
The main activities Fax Lists of the company: projection equipment and video panels ; interactive solutions for business and education; warning and background sound systems ; professional (concert) sound ; audio/video conference systems ; professional cinemas ; interactive museums ; professional karaoke systems ; home cinemas ; smart home, smart office systems ; Hi-Fi Hi-End class acoustic systems. Features: mixed sales cycle (there are purchases that are made immediately and projects that stretch over several months) and a high share of telephone calls in the total number of calls - 68%. The absence of a shopping cart on the site is because the company does not position itself as an online store.
Goals: deep analytics of calls, determining the effectiveness of advertising channels, monitoring the work of managers, reducing advertising costs. Period of use of Ringostat : 7 months Results : correct and accurate calculation of the cost of a lead and, as a result, ROI ( return on investment) ; increasing the efficiency of managers and the quality of customer service. Background The DIGIS AV company has more than 10 years of history - they celebrated their anniversary in September 2016. During its activity, the company has established reliable partnerships with clients from Kazakhstan and Kyrgyzstan. The niche in which DIGIS AV operates is quite specific - it does not involve impulse purchases through a shopping cart on the website.
The main activities Fax Lists of the company: projection equipment and video panels ; interactive solutions for business and education; warning and background sound systems ; professional (concert) sound ; audio/video conference systems ; professional cinemas ; interactive museums ; professional karaoke systems ; home cinemas ; smart home, smart office systems ; Hi-Fi Hi-End class acoustic systems. Features: mixed sales cycle (there are purchases that are made immediately and projects that stretch over several months) and a high share of telephone calls in the total number of calls - 68%. The absence of a shopping cart on the site is because the company does not position itself as an online store.
Goals: deep analytics of calls, determining the effectiveness of advertising channels, monitoring the work of managers, reducing advertising costs. Period of use of Ringostat : 7 months Results : correct and accurate calculation of the cost of a lead and, as a result, ROI ( return on investment) ; increasing the efficiency of managers and the quality of customer service. Background The DIGIS AV company has more than 10 years of history - they celebrated their anniversary in September 2016. During its activity, the company has established reliable partnerships with clients from Kazakhstan and Kyrgyzstan. The niche in which DIGIS AV operates is quite specific - it does not involve impulse purchases through a shopping cart on the website.