Post by asannn on Apr 30, 2024 9:14:28 GMT
THE WELCOME SEQUENCE The welcome sequence, to which we have dedicated an entire blog article , is a cornerstone of email marketing. This is a series of emails sent automatically immediately after an opt-in by a user. It could be the moment when the user signs up for the newsletter, or downloads something from a page containing a lead magnet, or requests a beta, in short, every time a user enters your sphere of action and enters their data by subscribing to your list.
At this very moment, he is telling you that he wants more content from you or perhaps he is looking into a possible purchase. Now that this user has entered your company sphere, it is important for you to greet him, introduce yourself and give him a virtual tour of your company, describe Hong Kong WhatsApp Number Listyour products to him, through a series of narrative emails: who you are, what you do, why you do it. do, because it came to the right place. This, for example, is an email from Marketers, received immediately after signing up for their newsletter.
According to the First Impressions Email Marketing study conducted by Ciceron, after a signup, only 39% of brands send a welcome email , compared to 41% of brands who send nothing within the first 48 hours. 27% don't send anything in the first 3 weeks. THE OBJECTIVES MUST HAVE THE WELCOME SEQUENCE: Ask yourself these questions: What do you want a subscriber to do after reading it? Press answer? Do you read your blog? Book a call? Choose the most important action you want the reader to take. Make the next step clear after reading the email.
At this very moment, he is telling you that he wants more content from you or perhaps he is looking into a possible purchase. Now that this user has entered your company sphere, it is important for you to greet him, introduce yourself and give him a virtual tour of your company, describe Hong Kong WhatsApp Number Listyour products to him, through a series of narrative emails: who you are, what you do, why you do it. do, because it came to the right place. This, for example, is an email from Marketers, received immediately after signing up for their newsletter.
According to the First Impressions Email Marketing study conducted by Ciceron, after a signup, only 39% of brands send a welcome email , compared to 41% of brands who send nothing within the first 48 hours. 27% don't send anything in the first 3 weeks. THE OBJECTIVES MUST HAVE THE WELCOME SEQUENCE: Ask yourself these questions: What do you want a subscriber to do after reading it? Press answer? Do you read your blog? Book a call? Choose the most important action you want the reader to take. Make the next step clear after reading the email.